TORRINGTON – EWC’s Community Education brings a fun DIY project to the community.
Lou Ann Frei and her daughter Sarah Rockwell from Potter and Sidney, Neb., visited EWC to teach the community how to make their own designs with Chalk Couture.
The product is fully machine washable after being heat set to fill all household needs from tea towels to clothes to show an individual’s creativity.
Frei became a Direct Sales Designer for the products because she wanted to be able to have something fun to do with her creativity.
“This is Chalk Couture which is a new direct sales company, but it is DIY Décor so that anyone at home can change up their décor any time,” Frei said. “It’s so fun to see the ‘I can do it’ on somebody’s face. That it is fun. It is easy.”
Some products give users the ability to create signs that have designs that will stay until they are wiped clean to reuse.
Frei said that the products allow her to create art with detail that she is no longer able to paint.
A few years ago Frei got her daughter interested in the products and she now travels with her to teach people how to use them. Afraid that it was just some business adventure, Rockwell learned about, and experienced, the product for herself and it was a game changer. Rockwell became a Designer and was wearing a shirt that she designed at the class where they showed off different signs that people are able to make through the company and a stack of clothes that they had put together to showcase the product’s versatility.
“I can make it what I want. I can make clothes for my daughter and I can make clothes as gifts for people,“ Rockwell said. “And it’s a fun way for my mom and I to bond too. So it’s not just something that just one person can do—its something we can do together. And help other women do.”
